Affinity Labs
London-based provider of a platform for creator-led software brands.
- Industry
- creator software
- Location
- London, United Kingdom
About
Affinity Labs builds software brands with content creators. Tech.eu and Startuprise place the company in London. Tech.eu says Edoardo Ricci is CEO, Ahmed Eltom is COO and Sunny Panchal is CTO.
Affinity Labs announced a $2 million pre-seed on 2026-10-14, led by Fuel Ventures, with Antler and Innovate UK. Tech.eu says the round includes a £497,787 grant from Innovate UK. Startuprise says the company also received that grant. This page uses the $2 million figure, which both articles and the issue state, and lists Innovate UK as an investor, as the issue does.
Tech.eu also names angel investors from Google DeepMind, Meta and Playfair VC, plus Marcello Ascani and Devran Amaratunga Karaca. The issue does not name them, so no angel pages were added.
Funding history
| Round | Date | Amount | Lead |
|---|---|---|---|
| Pre-Seed 2026 | 2026-10-14 | $2M | Fuel Ventures |
Investors
- Fuel Ventures lead
- Antler participant
- Innovate UK participant
Sources
Last verified:
- https://tech.eu/2026/10/14/affinity-labs-raises-2m-to-build-ai-powered-software-brands-with-creators/
Type: reputable publication. Accessed 2026-10-14.
Tech.eu article by Tamara Djurickovic, published 2026-10-14. Reports a $2 million pre-seed for London-based Affinity Labs, led by Fuel Ventures, alongside Antler, including a £497,787 Innovate UK grant. Also names angel investors from Google DeepMind, Meta and Playfair VC, plus Marcello Ascani and Devran Amaratunga Karaca. Names founders Edoardo Ricci, Ahmed Eltom and Sunny Panchal. - https://startuprise.co.uk/affinity-labs-raises-2-mn/
Type: reputable publication. Accessed 2026-10-14.
Startuprise article by Oliver Bennett, Oct 14, 2026. Reports the same $2 million pre-seed led by Fuel Ventures with Antler, and says the company also received a £497,787 Innovate UK grant. Names the same three founders. Does not name the extra angels.