Confido
New York-based platform that unifies finance, accounting, sales and operations for consumer packaged goods brands.
- Industry
- CPG software, finance and operations platform
- Location
- New York, NY
- Website
- https://www.confidotech.com
- Founded
- 2022
About
Confido is a platform for consumer packaged goods brands that runs cash application, deductions management, trade promotion management, sales forecasting and demand and supply planning on one set of data. The company says more than 250 CPG brands use it.
Justin Hunter and Kara Holinski founded Confido in 2022.
Funding history
| Round | Date | Amount | Lead |
|---|---|---|---|
| Series B 2026 | 2026-09-22 | $55M | Insight Partners |
Total funding reported by the sources: $77M.
Investors
- Insight Partners lead
- Trenches Capital participant
- Watchfire participant
- Barrel Ventures participant
- Footwork participant
- Y Combinator participant
Sources
Last verified:
- https://finance.yahoo.com/technology/ai/articles/confido-raises-55m-series-b-133000077.html
Type: funding announcement. Accessed 2026-10-06.
Business Wire release datelined New York, September 22, 2026, read on Yahoo Finance. Announces a $55 million Series B led by Insight Partners with Trenches Capital, Watchfire and Barrel Ventures, and returning investors Footwork and Y Combinator. Says Confido was founded in 2022 by Justin Hunter and Kara Holinski. - https://www.confidotech.com/blogs/confido-raises-55m-series-b-to-scale-the-ai-operating-system-for-cpg-brands
Type: company announcement. Accessed 2026-10-06.
Confido blog post. Confirms the Insight Partners lead and total funding of $77M. It describes all five participants as returning investors. - https://www.finsmes.com/2026/09/confido-raises-55m-in-series-b-funding.html
Type: reputable publication. Accessed 2026-10-06.
FinSMEs article dated 2026-09-22. Confirms the NYC location, amount, stage, lead and participants.