Sela
San Francisco-based provider of voice AI agents that help mortgage lenders engage, qualify and convert borrowers.
- Industry
- voice AI, mortgage technology
- Location
- San Francisco, CA
About
Sela builds voice AI agents for mortgage sales that answer borrowers' questions, educate them and bring in a loan officer when needed. The company says its agents help loan officers originate more than $1 billion in new mortgages per month and that it crossed $10 million in annualized run-rate revenue in 18 months.
Funding history
| Round | Date | Amount | Lead |
|---|---|---|---|
| Series A 2026 | 2026-09-22 | Costanoa |
Total funding reported by the sources: $21M.
Investors
- Costanoa lead
- Emergence Capital participant
Sources
Last verified:
- https://www.prnewswire.com/news-releases/selas-ai-agents-help-originate-1b-in-loans-per-month-company-raises-21m-302885941.html
Type: funding announcement. Accessed 2026-10-06.
PR Newswire release datelined San Francisco, Sept. 22, 2026. Announces a total of $21 million in funding across Seed and Series A, led by Costanoa, with participation from Emergence Capital. - https://www.emcap.com/thoughts/building-voice-ai-for-better-financial-conversations
Type: official investor website. Accessed 2026-10-06.
Emergence Capital post. Says Emergence led Sela's seed round in 2024 and this month joined Costanoa in the Series A, bringing total funding to $21 million. - https://www.finsmes.com/2026/09/sela-raises-21m-in-total-funding.html
Type: reputable publication. Accessed 2026-10-06.
FinSMEs article dated 2026-09-22. Confirms the San Francisco, CA location and the $21M total across Seed and Series A.